BE KIND : BE TRUE : BE CURIOUS : BE YOU

Fostering a community of young people to embrace the unique qualities in themselves and others, BE YOUR BRAND empowers young people to BELIEVE IN THEMSELVES.

We help cut through stigmatizing stereotypes in society which attempt to define who we are, how we should behave and how we are valued.

We offer products, programs, and a community of people that remind individuals on a daily basis to embrace their individuality while promoting self-confidence and a positive self-image.


Bold. Cool. You.

Look into the eyes of a friend and boldly state your thoughts, feelings, and dreams.

Confront Life With Confidence

Our signature shirts are super soft, and make a bold statement.